SPEAKING
Scott Woodward is a thought leader and marketing veteran who has managed iconic global brands with a career pivot to become an entrepreneur, founding a New York-based brand marketing consultancy. He is also an Adjunct Professor teaching Marketing, Branding and Public Relations at Parsons School of Design, The New School. His experience makes him a compelling and authentic speaker at conferences or as a guest lecturerer at universities. As a luxury and fashion brand marketer, he covers topics across the marketing spectrum, including collaborations, film integrations, advertising campaigns and consumer insights. He led the team on the Men-in-Black movie tie-in featuring Ray-Ban sunglasses that remains the model still used by studios and brands. He’s also collaborated with legend Aaron Spelling on brand/television cross-promotions and on product collaborations for Oscar-themed movie watches worn by nominees on the red carpet. As an early champion of 360-degree integrated marketing across omni-channel platforms and media, he led the globalization of Ray-Ban's brand image.
As an entrepreneur and founder of his own brand marketing consultancy leading strategy and creative teams on a multitude of brands in diverse business categories, he places care and importance on storytelling and is a repository of anecdotes on brand case studies he shares with marketers and students from around the world. His experience enables him to address themes from celebrity collaborations to the next big thing in marketing, like the Metaverse. He is also an industry leader in cause marketing for various purpose-driven categories, most notably youth empowerment and anti-bullying, having won Clio and Emery awards for his work. He embraces the impact and importance of recognizing social movements, such as equality, equity and being kind as part of his marketing mantra, messaging and curriculum.
Whatever the event and speaking brief, Woodward develops an aspirational presentation that energizes and inspires to ensure the audience or classroom is left with a window into what is possible for the future of marketing in this technology-driven, rapidly changing world that increasingly wants to work remote, lead with kindness and become change makers in a purpose-driven new economy. Inquire about Industry Conferences or University Guest Lecture bookings, as speaking engagements are customized to ensure that the topic delivered is in-sync with the audience demographic and business goals. What the group last hears and feels is paramount with the final section of interactive Q&A designed to allow participation and thought provocation on topics including, but not limited to:
360-degree brand building
Brand advertising
Generational cohorts
Marketing insights
Celebrity marketing
Integrations and collaborations
Cultural change and marketing
Social movements
Social entrepreneurship
Purpose-driven marketing
Cause marketing
